W07 Reflection: Google Ads & Keywords
I remember once talking to my friends, all of them build computers for fun, and them making fun of those who put entire questions into the google search bar. I realized then that google had an innovative search function that used keywords rather than listening to you like a real person. I think a lot of people learned this a lot sooner than I did, it was good I learned it. This week we really studied in depth the idea of adding keywords to your services or products. Anything you're selling, or have created. I had to think about my services and what people might think of when they want what I'm selling. I had to think of broad terms for a very niche industry. I also had to wonder what might be too broad and what might be too specific. If it's too broad it won't get any traction but if it's too specific most people won't search for it. Either way it was an easy lesson.