W10 Reflection: ROI & Optimizing Ad Performance

 This week we learned about ROI, (Return on Investment), and how to optimize our ad performance. We learned how to connect our ad headlines to our conversion page and what a conversion rate is. I'm still a little confused on what a conversion rate is. I believe it's the rate that a desired event happens after the click. Such as a purchase after they visit your website. I know it's desirable to have a high conversion rate because that means you're successful in your venture. I also know that keywords and Ad headlines affect your conversion rate because they are the first line. They are what people search for and see first before they click on your site. If you don't have the proper keywords linked to a desirable ad then people are way less likely to click your site link and less likely to use your site for their purposes. I think that ROI is connected to conversion rate because the higher the conversion rate they higher the return on investment. I might be rambling but it is what it is. 

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